I am going to xerox that paper. I use kleenex. I drink Coke. I listen to my iPod (even when I had a non-Apple product I called it this.) I Google answers.
It's amazing how some brand names have become an 'everyday' word for an 'everyday' item. I am not brand loyal when it comes to buying a facial tissue, but I still call it a Kleenex. I am not from the midwest so I don't say pop, I say soda, but when I talk about ordering a drink I will order I say, "I'm going to order a Coke...I'll have a Diet Coke and my daughter a Sprite."I also am going to xerox this contract and pass it out," whether it's on an HP or Xerox copy machine.
I find that my characters may be adopting this lingo as well. I try not to in many instances (see the brand name post Brand Names in Writing) but sometimes, my character REALLY wants a Diet Coke. Or, they are on the search for the newest iPod because they have to have it for a gift to give someone in the book.
Can you think of any other examples of a brand name being substituted for other items? Do you use any specific ones in your writing with your characters?